Born and raised in Buenos Aires, Santiago Rodriguez brings global M&A and FP&A experience to his role as a Financial Analyst at MidStreet. With a background in buy-side deals at Accenture, he now helps business owners sell with confidence - crafting clear financial models, valuations, and CIMs that tell their story.
The MidStreet Difference
We're committed to making the process of selling your business as simple, hassle-free, and profitable as possible.
Small business is under-appreciated and underserved.
Small business owners work hard. Very hard. They're good people who care deeply about their employees and the communities they live in.
We've spent two decades perfecting a unique process that's clear from start to finish in order to ensure your hard work is rewarded and your business carries on successfully.
Message From The Founder
I founded MidStreet over 20 years ago on a very simple premise: Lower-middle market businesses deserve a higher level of service when it comes time to sell.
Main street business brokers generally sell businesses with less than a million dollars in revenue. Businesses with revenues of $50 million or more are sold by Middle Market M&A firms. But if you're somewhere in the middle, where do you go?
I founded MidStreet 20 years ago on a very simple premise: Lower-middle market business deserve higher level of service when it comes to sell.
Main street business brokers generally sell businesses with less than a million dollars in revenue. Businesses with revenues of $25 or more million are sold by Middle Market M&A firms. But if you're somewhere in the middle, where do you go?
Companies with revenues between $1 million and $50 million are too large to be served properly by Business Brokers, but not quite large enough to be desirable to larger Middle Market M&A firms.
At MidStreet, we take your life's work seriously as you do and strive to change the way small and midsize businesses are sold. From emotional considerations to the financials, we're there with you every step of the way to ensure your business sale is a success. Selling your business will be one of the biggest life decisions you'll ever make. You have my word... the trust you put in us to guide you through the process will not be taken lightly.
We Sell MidStreet Businesses.
Not Middle Market. Not Main Street. Welcome to MidStreet.
MAIN STREET
Less than
$5M in Revenue
MIDSTREET
$5M - $50M
in Revenue
MIDDLE MARKET
Greater than
$50M in
Revenue
Team
We combine years of industry expertise in business brokerage with cutting edge technology and talent.
Jeffery Baxter
President & Founder
Jeff, a graduate of the U.S. Naval Nuclear Power Program, brings over 25 years of executive leadership, mergers and acquisitions, and entrepreneurship experience to MidStreet.
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Erik Sullivan, M&AMI
VP of M&A
Erik knows there's a right way to sell a business and a wrong way. The right way ensures business owners make informed decisions about their future and get what they deserve at the closing table.
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Jonah Pollone
COO & M&A Advisor
Jonah is a driven M&A advisor specializing in helping trades business owners maximize the value of their companies, ensuring no money is left on the table when it's time to sell.
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Julio Silva
M&A Analyst
Born and raised in São Paulo, Brazil, Julio Silva brings buy-side M&A and FP&A experience to his role as an M&A Analyst at MidStreet. With a background in lower middle market transactions across the US, Brazil, and Canada, he helps business owners navigate the selling process with confidence - delivering the financial analysis that drives successful exits.
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Jeffery Baxter Jr.
Chief Financial Officer
Jeff Jr. plays a pivotal role at MidStreet, overseeing financial operations, human resources, and administrative functions. He assists with financial reporting and system design, ensuring the firm's fiscal health and operational efficiency.
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Jeff brings over 25 years of executive leadership, mergers and acquisitions, and entrepreneurship experience to MidStreet.
A graduate of the U.S. Naval Nuclear Power Program, Jeff spent over 10 years working for Exelon, a Fortune 100 company. An entrepreneur at heart, he left the corporate world and acquired the franchise rights to Sunbelt Business Brokers, the largest business brokerage franchise in the world.
Jeff has been engaged as an advisor on over 450 transactions ranging from $250,000 to over $50 million and has over 20 years of experience as a M&A advisor with clients throughout the United States.
Jeff is a nationally recognized M&A professional, exit planning advisor, and business coach. He is a Certified Business Intermediary (CBI), Certified Mergers and Acquisitions Professional (CM&AP), and a Mergers and Acquistions Master Intermediary (M&AMI).
Jeff has personally owned and operated several businesses and excels at providing long-term exit planning and business development services to clients in a wide range of industries.
Erik knows there's a right way to sell a business and a wrong way. The right way ensures business owners make informed decisions about their future and get what they deserve at the closing table. The wrong way can be disastrous, leaving lifetime scars on a business, its owners, and their families.
Understanding the impact of a business sale gone wrong, Erik’s mission is to lead business owners through the unfamiliar world of mergers & acquisitions. Using industry leading marketing techniques, a network of experienced advisors, and his dedicated team at MidStreet, he helps clients identify and achieve their highest goals through the sale of their company.
Erik has directly managed more than $200M in total sell-side transaction value since starting his career as an M&A Advisor in 2017. He has been featured in the Triangle Business Journal for his achievements in commercial real estate and M&A advisory. Erik holds a BA from the University of North Carolina at Charlotte. He is a Merger & Acquisition Master Intermediary (M&AMI), Certified Business Intermediary (CBI), and holds an active North Carolina real estate license.
Outside the office, Erik enjoys rock climbing, kick-boxing, and hiking with his wife Liz.
Jonah is a driven M&A advisor specializing in helping trades business owners maximize the value of their companies, ensuring no money is left on the table when it's time to sell.
Known for his approachable style, sharp financial acumen, and attention to detail, Jonah builds genuine relationships with his clients and guides them through each step of the process with clarity and confidence. Highly organized and analytical, he ensures no detail is overlooked. Over the past six years, he has played a key role in selling over $78M in transactions, delivering exceptional results for the owners he advises.
Jonah holds a Bachelor of Science in Business Administration from the UNC Kenan-Flagler Business School. He is a Merger & Acquisition Master Intermediary (M&AMI), Certified Business Intermediary (CBI), and, and holds real estate licenses in North Carolina and Georgia.
Outside of work, Jonah enjoys training in Brazilian jiu jitsu, strength training, and playing pickleball with his girlfriend. He’s passionate about health and fitness and spends his free time with family and friends - traveling, hiking, and enjoying great food.
Born and raised in Buenos Aires, Argentina, Santiago Rodriguez spent the early part of his career on the other side of the table—working in Corporate Development at Accenture, helping a global firm acquire small and midsize businesses across the world.
This buy-side experience sparked a strong desire to transition into a role where he could be closer to the people behind the businesses, and play a more active part in shaping their outcomes. He was especially interested in supporting owners through the complex and emotional process of selling what they had spent years building.
That mission brought him to MidStreet.
Today, Santiago uses his buy-side experience to advocate for sellers. As a Financial Analyst, he builds detailed financial models, valuations, and Confidential Information Memorandums (CIMs) that tell each business’s story with clarity and confidence. Whether he’s cleaning up books or preparing for due diligence, Santiago’s goal is simple: help business owners get every penny—and every ounce of peace of mind—they’ve earned.
Before joining MidStreet, Santiago worked in FP&A for an agricultural company in Argentina, then in Pricing Strategy and M&A at Accenture. He holds a Master of Science in Finance from Universidad Torcuato Di Tella and a Bachelor’s in Business Administration from Universidad Nacional del Sur.
Outside of work, Santiago is an avid fan of soccer, the NBA, and tennis—and he’s just as competitive in the kitchen (ask him about his signature cheeseburgers).
Born and raised in São Paulo, Brazil, Julio began his career in FP&A at N26 - a leading German fintech - helping launch the company's operations in Brazil and working directly with C-level executives on budgeting and forecasting. It was there he developed a sharp eye for how businesses are built, and what makes them worth acquiring.
That foundation led him to Vireo, a cross-border M&A advisory firm bridging the US and Brazil, where he supported two private equity-backed platform companies through more than eight acquisitions ranging from $2M to $60M. He went on to work on deals spanning the US, Canada, and Chile for Manulife Investment Management - one of Canada's premier private equity firms - before turning his focus to sell-side work, representing Brazilian companies to international buyers.
What he saw on the buy side never left him: most business owners were walking into the biggest transaction of their lives without anyone truly in their corner. That became his mission - and MidStreet the place to pursue it. Today, Julio brings a buyer's mindset to every seller he advises.
Tactical and numbers-driven, Julio takes the time to understand what each owner has built before structuring the deal around it. He is direct, analytically rigorous, and fluent in the kind of cross-border, institutional-grade M&A that is rare at the lower middle market level.
Julio holds a degree in Accounting and Finance from the University of São Paulo, one of Latin America's most prestigious universities.
Outside of work, Julio is a devoted car enthusiast who tracks down automotive museums across the globe. He travels widely, follows football and the NBA with equal intensity - a proud São Paulo FC supporter - stays active cycling and playing sports, and is known among friends for his Brazilian barbecue.
Jeffery Baxter Jr. serves as the Chief Financial Officer at MidStreet Mergers & Acquisitions, where he oversees the firm's financial operations, human resources, and administrative functions. His role is pivotal in ensuring the company's fiscal health and operational efficiency.
With a strong background in financial analysis and system design, Jeffery Jr. assists in preparing businesses for sale by helping sellers understand the value of their largest asset. His analytical skills and attention to detail are instrumental in crafting accurate financial reports and streamlining internal processes.
Jeffery Jr. is a certified business appraiser through the International Society of Business Appraisers (ISBA) and holds an active North Carolina Real Estate Broker License. He graduated from the Kenan-Flagler Business School at UNC-Chapel Hill with a degree in Business Administration.
His commitment to precision and continuous improvement reflects MidStreet's mission to provide exceptional service to business owners. Jeffery Jr.'s contributions have been integral to the firm's success in the confidential sale of privately held, lower mid-market companies throughout the Southeast.
Find out how we sell your business for the highest price.
Get Clarity on Your Exit Options
Best suited for owners of established, profitable businesses seeking guidance, not pressure.
During our talk, we'll learn more about you and your business, answer your questions, and share our knowledge and expertise on the process.

